How the cut-out classified brought joy

Me man. Me lust after car. Must be V12. Must be only one of 700 ever made. 

Fat chance I thought. Then in the SMH classifieds on a Saturday, there it was. 2 lines -RR PIII and a mobile number. Rang up. Way too much. Disappointment. Cut the classified out and stuck it in the diary.

A month later, skimming back through the diary, (a printed one of course!) there was the classified. Rang up. Agreed on price. Flew to Melbourne that afternoon. Joy for both buyer and seller. Especially buyer! Advertising works.

The power of a print ad classified. It could be stuck in a diary! I’m not biased towards print, I just love it when it works. Just one of many stores in the life of Holt Car City. V12 very smooth. V12 very thirsty. V12 very pleasurable. Thanks Print Advertising!

Geoff Holt