The blank page challenge

It’s Monday. All the jokes about Monday aside, it is the beginning of another “blank page” week. In the business in which LHR finds itself, we never know what is coming our way and what the copywriting demands are that we will face.

When the requirement comes in from the client, LHR is faced with the blank page. It is the same for every writer, at every level in the industry. Of course, you can tell my age. It is now the blank screen. Not page. The principle is the same.

How to appeal to the prospective audience with the proposition. Whether it is a vacant position or a new car, the challenge is always there.

LHR teaches clients the basics of copywriting to help clients understand how the LHR team arrives at creative solutions, which sometimes may seem strange but which, in our view, will attract and ensure a response.

So here we go for another week.

Anyone got a good challenge? LHR is up to it.

Geoff Holt