How suddenly….

The earth seemed to shift a fortnight ago today. Mid morning there was a phone call to say that TMP Worldwide had closed its offices in Australia.

This was amazing news. We always viewed TMP as an unassailable, professional and creative competitor who won awards and were excellent at what they did.

What went wrong for them? We had heard marketplace gossip that they were up for sale. Way too big for us to be interested, but it seems that eventually the recruitment advertising landscape had changed so significantly in both attitude media preferences and technology that TMP found themselves to be unviable.

Some would say we should rejoice. Yes, we’ve picked up some business, but there is a sadness there at all the corporate expertise and creative capacity lost in the market. The other big competitive players will have circled and picked the carcass but it is an emotional low to see such a good historic business go away.

Someone once said that the concept of, “The survival of fittest” is actually “The survival of the most adaptable”. That is where LHR is aiming for both clients and the LHR Team.