That was the year that was.

Another financial year gone. And surprisingly not too bad a result.

What was it that made it possible?

Undoubtedly a good team. Hung in through the four day week, the Global Flavour Crisis, and (fortunately for us) the demise of a major competitor.

But in the midst of all that, the advertsing market is in upheaval. Targeting is becoming more difficult. Markets are increasingly fragmented. Traditional lines of communication are in flux. Social media has become a potent force.

So what is working? Long ago, someone said, “You’re only as good as your last idea.” It is ideas, invention, creativity which still carry the day. Backed by good client relaionships and a dedication to service.

The year demonstrated that for us, that philosophy still produces results.

Geoff Holt